EPISODE 176
This is the Way to Write a Powerful About Page
Microsode
The “About” page on a website is often the most-read section. Make sure yours has a compelling narrative that combines professional achievements with personal details to draw in your audience.
Start with a strong, engaging opening that captures attention and sets the tone for the rest of the content. Highlight your mission and values to align with your audience’s needs and interests. Include a brief history or background that establishes credibility, emphasizing unique experiences and achievements. Personal elements, such as your passions and interests, help humanize your brand and make you more relatable. Lastly, provide a clear call to action that guides visitors on how to connect with you or learn more about your offerings.
Tune in for tips on crafting a strong narrative that resonates with your audience and establishes credibility. By blending professionalism with personal touches, your About Page can effectively engage and convert visitors.
Quotes
“Did you know the most read page on every website is the About page?”
“There’s two types of About pages, right? There’s the one that’s the personal bio About page, and then there’s the About page about your company page.”
“What should go on that page is – I almost call it a narrative resume with interesting points.”
“You also want to add in some personal things, because the personal things are the things that people relate to. They’re the things people connect with, and are the the information that people remember.”
“We’re trying to grab the attention of our ideal customer.”
“Break up large sections of text into smaller sections with headlines”
“Most people are not going to read every word, they can really grasped the important things about you just from those headings, just from those sub heads.”
“Break content up with bullet points where you can”
“Don’t just assume that if you mentioned certain things that you did, that potential clients or clients are going to understand how that ties into the work that you do today. You actually want to do that work for someone and say, ‘As a former journalist, I’m able to write copy that really helps you jump out and stand out online.’”
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