“Be afraid of the unlived life.”
– Natalie Babbit
Kiera is one of the world’s few extroverted copywriters. From an early age, she showcased a love of reading and writing poetry and prose. But it wasn’t until she was introduced to the art of copywriting that she found a way to marry her love of words with her calling to be of service.
Before her life as a copywriter, Kiera took on different roles including wine educator and manager at a doggy daycare and lodging facility as well as a local restaurant. Immersing herself in different industries has given Kiera the opportunity to create a broad foundation of experience she can draw from when writing for clients. It has also helped her hone her adaptability, allowing her to step into the unknown and learn on the spot.
Kiera stumbled upon copywriting quite unexpectedly. A close friend of hers moonlighted at a boutique marketing agency. Occasionally she would reach out to Kiera for help with creating memorable product descriptions and snappy taglines so when a position opened up, her friend recommended her. She was quickly brought on and worked there until the agency shifted away from copywriting.
Human connection is at the heart of Kiera’s copywriting and brand messaging strategy – both her connection with clients and their connection with their audience. She believes building authentic relationships is the most sustainable and effective method to growing a brand and business.
At the moment, Kiera calls a suburb right outside of Washington D.C. her home. When she’s not attached to her laptop, you’ll find her out and about exploring the woods, learning a new linedance, reading up on business and neuroscience, or enjoying an exciting local event.