“Identifying and tracking key performance indicators (KPIs) goes hand-in-hand with planning an effective online marketing strategy. Working without them is like flying an airplane without a navigation system.”
Jennie Bolas is a marketing operations specialist with a passion for data. She enjoys delving into the metrics of a website in order to come up with recommendations that positively impact SEO and digital marketing strategies. As far as she’s concerned, the key to analytics is not only providing metrics, but also providing insights for change that will help her clients successfully meet their goals.
With over 11 years in marketing operations, in addition to five years of information technology experience, Jennie has extensive knowledge of the digital marketing space and is expert in using applications including Salesforce.com, Marketo, Constant Contact, Google Analytics, and Cvent, among others. Working with companies ranging from Fortune 100 levels to privately owned businesses, she helps executives and entrepreneurs identify and implement the right marketing technologies for them. At the same time, she works with them to develop measurement strategies that ensure they stay on track with their marketing goals.
Jennie graduated from Penn State University with a degree in marketing, but her first job out of college was in information technology. Today’s business climate, which has such a strong emphasis on digital marketing, gives her the wonderful opportunity to marry her marketing skills and her IT expertise as she helps clients solidify their digital marketing strategies and achieve greater success.