If there were a way to launch your business without the constant rollercoaster…
would you finally jump in with both feet and transform your career?
You thought knowing your stuff was enough to transform you from corporate lackey to crushing-it entrepreneur
But now you see that life as a business owner is really a constant series of questions.
How do you land your first client when you have zero solo experience to show for yourself?
How do you fight back the sneaking suspicion that there is so much more than how skilled you are at the service you’re selling?
How do you launch and grow a business that can survive through up-or-down, feast or famine uncertainty?
You started this journey for a reason, and like all good things, it’s worth fighting for
You know your stuff, after all. You’ve sat through countless staff meetings, logged hundreds of hours of busywork, and spent years climbing the corporate ladder to get you where you are today.
You can and should have the business of your dreams…you’ve earned it in sweat equity alone.
This new entrepreneurial “you” is just getting started. You have the means to define your business your way and find fulfillment and freedom in your work.
You have it in you to find the clarity and assurance you need to know that it doesn’t have to feel this way.
Imagine if you could…
- Crush imposter syndrome and show up confidently online to promote your expertise and authority
- Price and package your services strategically so you can sell with confidence
- Grow and maintain a consistent lead engine that brings you fresh prospects on the regular and helps you avoid the feast or famine rollercoaster
- Launch with a crystal-clear personal brand, mission statement, and direction so you know where you’re headed next
But first…The 4 myths you need to bust to build a sustainable business and leave the 9 to 5 behind for good…
Myth #1: I’m not cut out to be an entrepreneur
Launching a business is the fastest way to spot your own imposter complex! It’s easy to feel like you just don’t have the skills that everyone else has to make your business work. I’ll let you in on a little secret: EVERY entrepreneur feels exactly as you do at every stage of growth. Because it’s hard work… but it’s not impossible. There’s no magic personality or business plan that works… the best business for YOU is one that combines your strengths and talents with the right tools and strategies that will help you get noticed.
Myth #2: I’ll be ready to launch once I have enough experience
There’s never a perfect or a best time to launch your business. The truth is, you’ll never have it fully figured out!You don’t need to have a roster of clients. Or a fancy business plan. Or a fully defined niche.Instead of focusing on the when focus on your mentality. With the right structures and strategies in place, you’ll know that you can launch at… anytime.
Myth #3: I need a niche to find the right clients
Having a niche is a great way to narrow in on your ideal customers, but most of us don’t know what it is when we’re just starting out. In fact, having a niche in the early days of your business can feel too limiting and restrict your growth. The most important way to start and grow your business is by working on the foundation—the systems and processes that will help you scale. The niche will follow.
Myth #4: If I could just get that first client, everything else will fall into place
It sounds good, but what comes next after you get that ‘yes’? And how can you make sure that first project turns into another project, a referral, and a network connection?Your client experience matters. And feeling good about your processes before you land the client separates you from the amateurs content with that #hustling life. It makes you look like the Pro.
Hi, I’m Rachel Gogos
Founder & CEO of brandiD and author of Build Your Personal Brand: The Definitive Guide to Soul-Based Marketing
Since brandiD’s inception in 2007, I’ve helped build leading personal brands across multiple industries—from coaches to consultants to service providers and agencies. I’ve also worked closely with top business and personal branding gurus like William Arruda and Jonathan Fields to apply their expertise firsthand.
And I’ve watched countless new entrepreneurs struggle to be heard in a noisy online space. I hear the same questions time and again from these new wantapreneurs:
How do I land my first client?
How can I build enough momentum to leave my day job and start an online business?
How can I create a foundation that will serve my passions and interests in the long run?
Building a sustainable online business takes persistence… plus the right tools and processes to keep you grounded, a clear and carefully designed personal brand, as well as a strategic launch that positions you as the expert right out of the gate. By doing this hard work upfront, you’ll save yourself years of painful learning experiences and heartache, launch confidently, and finally leave your day job behind with a business that reflects your big vision.
Introducing the LaunchPad, a 4-month, small group accelerator for new business owners and “wantapreneurs” ready to leave the 9 to 5 life for good
Inside The LaunchPad, you’ll get the tools, processes & systems you need to turn your side hustle into a full-time business.
In just 4 months, you’ll build the deep and meaningful foundation of your online HQ and finally launch the business of your dreams…sustainable, growth-fueled, and powered by confidence.
- Get the fundamentals you need to launch from a place of clarity. Banish the worries over your financial, legal, and tactical foundations of your business from Day 1.
- Create a unique and memorable personal brand that helps you get noticed and hired, even when you don’t have a portfolio to point to yet.
- Create automated workflows and own a premium client experience that sets you apart from the competition… and establishes YOU as the professional you are.
- Fine-tune your marketing plan and understanding where, how, and when to show up online, create a lead funnel, and bust through the feast or famine cycle.
- Finally launch your business confidently, with the support of your cohort, expert guidance from our team, and a fully fleshed-out plan that will keep your motivation going every step of the way.
Because with LaunchPad, you never have to go it alone
The LaunchPad isn’t some pre-recorded program. It’s a do-it-together membership with a community of peers, guest experts, and a direct line to the brandiD team the whole way through.
LIVE Monthly Group Lessons
Each month, you’ll join our LIVE video calls alongside Rachel Gogos and your peers to take action, get your questions answered, and make progress. PLUS, you’ll learn directly from industry experts in our guest workshops.
Power Seat Sessions & Group Accountability
Put your business under the microscope and learn from your peers in our Power Seat Sessions plus group coaching, Q&A, and tips in our private community.
Get monthly 1:1 coaching calls with Rachel to help you get clear on your goals, ask questions, and benefit from the wisdom of over 15 years of entrepreneurial experience.
Worksheets + the brandiD Workbook
Leverage every single resource and worksheet we use with best-selling authors, 6- and 7-figure entrepreneurs, and top coaches and consultants to do the deep work that will launch YOUR brand! You’ll also get access to our popular Build Your Brand personal branding course, a personal branding workbook, AND the very copywriting guides we use to write messaging for our client’s website.
BONUS Wellness Coaching
Entrepreneurship doesn’t just affect your work…it touches every area of your life. Each month, you’ll have the opportunity to deepen your wellness & entrepreneurial journey with group fitness, workouts, meal plans, cooking demos, and more from wellness experts Ollie Matthews (OjayHealth.com) and Laura Zervos of (LauraZervos.com).
“Working with brandiD was one of the best choices I’ve made for myself in a very long time. I had minimal business skills and so many business ideas and I was in need of serious direction. From the first personal meeting, I felt that I had been given tremendous direction. The LaunchPad helped me learn so much more than I would have ever gotten from a business class. It showed me the meaning and value of branding and gave me the kind of direction and confidence that is critical to success. My business is no longer just what I sell but who I am.”
Launch Pad member and founder of Artisan Baptismal Creations
Step into the LaunchPad, your complete A to Z business launcher
The Nuts and Bolts of Running a Business
Get clear on the fundamentals of your business. We’ll hit the ground running by setting up your domain and business name, working through your company’s tax and legal paperwork, and talking through the financial and backend tools you need to keep your business running smoothly.
Building a memorable Brand
We’ll dive right into doing the hard work to build your personal brand by understanding what motivates and drives you as an entrepreneur. We’ll define your mission and values statements, fine-tune your market differentiator, and define the attributes of your unique, one and only brand.
MVP Marketing & Sales
With all this foundational work under our belts, we’ll start planning your online HQ, the website, marketing pillars, and social presence that will set you up for automated lead generation for years to come.
Pitching & Landing Your Ideal Clients
Finally, the prep work is done, and you’re ready to launch! But what happens when you get that first client? And the second client…and the third client? You’ll learn where to find your ideal client, how to nurture relationships, and the ins and outs of creating a premium experience that keeps your clients coming back again and again. We’ll cover everything you need to know in those early months to keep your momentum going full steam ahead.
See what our clients are saying about brandiD
Jonathan Fields is a national bestselling author and the founder of Good Life Project®, one of the top-ranked podcasts in the world with a giant, global, mission-driven community. The Wall Street Journal hailed Good Life Project as one of the top self-development podcasts
Heather Burnett is a blogger whose journey of weight loss and being a stay-at-home mom has inspired moms across the globe to find simplicity and happiness through health, parenting, and crafting.
Brady Connell is an Emmy-award winning Executive Producer / showrunner / director with vast television producing experience. Connell’s work has propelled the success of popular reality programs such as Survivor, The Amazing Race, and Extreme Makeover: Home Edition. He is a two-time Emmy recipient for The Amazing Race.
Brian Lofrumento is an entrepreneur and author whose businesses have reached over 3.5 million people, and hosts the Wantrepreneur to Entrepreneur Podcast, with listeners from over 90 countries around the globe.
Join us inside the LaunchPad and finally get your business off the ground
Your current level of success and experience doesn’t matter…
We’re on the lookout for change-makers who have a message that the world needs to hear! Whether you’ve just started dreaming of your business idea or you’re a new entrepreneur looking for consistency and stability in your business, share your story and vision with us to see if you’re a good fit!
Meet our panel of guest experts & coaches
Selling on LinkedIn
MVP Marketing for Entrepreneurs
All your Legal Questions, Answered
Get Noticed with Video
Creating a Flawless Client Experience
Exercise & Entrepreneurship
Eating Mindfully as an Entrepreneur
Business Launch Expert
You’ve got Qs…we’ve got As
Who is the LaunchPad for?
The LaunchPad is for early entrepreneurs, service providers, and consultants who have the idea and the professional know-how but need help knowing WHAT to do next to launch their business online.
What will I get out of the LaunchPad?
The LaunchPad helps you launch your business like a pro. We help you take control of the ‘other’ aspects of running a business you haven’t mastered… the business acumen, systems, tools, and processes that you need to put into place to launch your business successfully and avoid burnout or the side hustle rollercoaster of unpredictability. You’ll gain clarity, confidence, and a roadmap to follow to launch your business confidently… and sustainably.
How do I know if I’m a good fit?
If you’ve dreamed of the freedom and independence of working for yourself. And you have an idea that’s been keeping you up at night with excitement, LaunchPad is the tangible next step to turn your vision into a business you can be proud of.
What if I already have a business?
If you already have a business, then we’re guessing that you want to get even more customers and clients and do it in a way that your message reaches the right people and brings them to you. Inside the LaunchPad you’ll learn how to refine and focus your messaging, offerings, and brand components to build a platform that turns your customers into evangelists and establishes you as the go-to in your industry.
What happens after I apply?
After you fill out your application, you’ll schedule a 1-on-1 call with Rachel Gogos. This is a fun and casual conversation where Rachel will offer insights into where your brand can go, and for both of you to see if the LaunchPad is the right fit for you. If there’s a mutual fit. you’ll get all the resources and the schedule for the session’s weekly group video calls. Then… it’s time to take action!
Get off the side hustle rollercoaster and finally launch your business with confidence and clarity
- LIVE monthly sessions with brand expert Rachel Gogos and other experts covering the core topics, systems, and tools you need to launch your business
- Monthly roundtable Q&As, coworking time, and accountability time to ensure you get the work done Guest expert workshops from industry leaders
- Grow and maintain a consistent lead engine that brings you fresh prospects on the regular and helps you avoid the feast or famine rollercoaster
- Group coaching and community building with regular Power Seat Sessions and access to a private Slack community
- Access to the entire 7-module Build Your Brand program
- A digital and physical copy of our unique branding framework, Build Your Personal Brand Workbook
- Copywriting guides to shape your messaging and get your website launched & selling
- Private 1:1 monthly coaching call
Finally turn your big idea into a sustainable business
Fill out our 2-minute application and we’ll follow up to schedule a free 1:1 call with brandiD founder Rachel Gogos. There’s NO commitment or obligation until you’re ready to join.
“I’ve never felt confident that I could turn my services into a financially successful business, but now I do! Being a part of The Launch Pad and its encouraging community has been an empowering experience that has helped me grow my business and believe in myself.”
Launch Pad member